Founded in 2010 by designers Tim Kaeding and Lela Becker, Mother is famous for its super-soft fabrics and irreverent attitude. Tim likes to say that Mother, a word as loaded with innuendo as it is unconditional love, goes against the grain; the brand pushes technological boundaries when it comes to that signature soft denim, and pushes brand boundaries when it comes to, for instance, naming silhouettes (think cheeky: The Dropout Boyfriend, The Groupie).