Started in 2004 as a little boutique in Marion, Iowa, JOY has become a favorite destination to those looking for a different shopping experience. Expect to be greeted every time you come through our door and be pleasantly surprised at the little gems tucked inside this converted bank vault. We travel near and far having attended all four major Fashion Weeks in New York, London, Milan and Paris to bring you the latest from the world of fashion. You will love our well-edited collection of styles from top designers and you'll see that our expert advice and personal assistance will make your shopping experience... a joy!